Prospect Intelligence, Built for Prioritisation
FocusBrief is a paid, one-off prospect intelligence brief analysing a defined set of companies you are actively considering for outreach, pursuit, or qualification.
FocusBrief is designed to answer one question:
Where should we actually spend time, and why.
What is FocusBrief?
FocusBrief is a Prospect Research Brief for agencies and B2B Teams.
You send us a Shortlist of Companies you care about, We return a Structured Intelligence Pack designed to support go / no-go decisions and improve outreach quality.
Without FocusBrief, Teams often:
research prospects inconsistently or too late
rely on surface-level signals and assumptions
spend senior time qualifying low-probability opportunities
write proposals without confidence in budget or urgency
FocusBrief replaces that with a clear, evidence-based view.
What a FocusBrief Contains:
Every company is assessed using the same fixed analytical structure, allowing opportunities to be compared consistently and reducing reliance on instinct, surface-level signals, or anecdotal research.
Each company profile includes the following ten analytical layers:
1. Executive Assessment
A clear, upfront judgement on whether the company is worth attention now, later, or not at all — including timing sensitivity and the primary risk to engagement.
2. Business Model & Economic Reality
An assessment of how the company actually makes money, where growth pressure exists, and what that implies for discretionary external spend.
3. Growth Trajectory & Stage Diagnosis
Classification of the company into a recognisable growth stage, with explanation of what typically breaks at that stage and what usually happens next.
4. Go-To-Market Maturity Assessment
A qualitative assessment of positioning clarity, ICP focus, channel discipline, and sales-marketing alignment — highlighting constraints that limit effectiveness.
5. Organisational Power Map
An analysis of who holds real decision authority, who carries risk if initiatives fail, and how internal incentives shape buying behaviour.
6. External Spend Readiness
A separate assessment of:
whether budget exists
whether budget is likely to be released
whether external partners are preferred to internal hires
7. Engagement Scenarios
Realistic paths the company is likely to take over the next 3–6 months, including conditions under which engagement becomes more or less likely.
8. Outreach & Positioning Consequences
Guidance on what will resonate, what will damage credibility, and which assumptions are most likely to be wrong.
9. Final Recommendation & Confidence Band
A restated recommendation with explicit confidence level, timing window, and disconfirming signals to watch for.
10. Analyst Notes & Uncertainty Flags
Clear separation of observed facts, inferred conclusions, and areas of uncertainty — including what additional information would materially change the assessment.
What FocusBrief is, and is not:
FocusBrief is:
a prioritisation tool
a decision-support input
a way to reduce wasted senior time and false positives
FocusBrief is not:
a lead database
a contact list
a guarantee of outcomes
It is designed to help you make fewer, better-informed decisions, not more outreach.
A Brief view inside FocusBrief:
Please note this is one analytical layer from a full FocusBrief company profile. Each profile contains ten distinct layers of commercial and organisational analysis.
Growth Trajectory & Stage Diagnosis
Company: Northshore Systems Ltd
Sector: B2B SaaS — Data Infrastructure & Analytics
Estimated Headcount: ~80 employees
Northshore Systems sits in an uncomfortable but common position: the product clearly works, customers exist, and revenue is real — yet growth has become harder to explain internally.
This is not an early-stage company finding its feet, nor is it a business ready to scale aggressively. It is a post–product-market-fit organisation that has reached the point where informal growth mechanisms are no longer sufficient, but formal ones are not yet in place.
At this stage, companies often believe they have a “pipeline problem”. In practice, they usually have a clarity problem.
Sales capacity has been added over time, but without a corresponding tightening of narrative or focus. As a result, conversations increasingly rely on explanation rather than reinforcement. Deals are not lost quickly; they drift. Forecasts become less reliable, not because demand has disappeared, but because the organisation is less certain which opportunities are genuinely worth pursuing.
Marketing, where it exists, is typically asked to “support pipeline” without a shared definition of what success looks like. This creates a familiar dynamic: more activity, more material, more motion — but little cumulative learning. Each initiative is treated as isolated, rather than as part of a system that should converge over time.
What distinguishes companies that progress from this stage is not additional spend, headcount, or tooling. It is the willingness to narrow: to decide which segments matter, which messages carry weight, and which opportunities are distractions.
Many do not. They continue to add surface-level fixes until growth stalls hard enough to force a reset.
Implication for engagement:
External support is most effective here when it helps the organisation decide what to stop doing, not what to add. Any engagement premised on scale, acceleration, or “growth levers” is likely to underperform.
How Clients Use FocusBrief
Most of our clients use FocusBrief to:
decide which companies are worth senior attention
sequence outreach rather than pursue everything simultaneously
avoid spending time on opportunities that appear promising but lack readiness
In practice, this often results in:
fewer conversations
higher relevance
less time spent qualifying low-probability prospects
Pricing
An expanded intelligence brief covering up to ten companies, designed for teams running broader outbound or account-based efforts.
This option is typically used when:
prioritising a larger target list
supporting multiple outreach streams
creating a shared view across a growth or new-business team
What’s included:
One professionally formatted PDF brief
Portfolio-level prioritisation and pattern analysis
Ten detailed company intelligence profiles
Each company profile includes:
Company snapshot and commercial context
Market and competitive positioning
Likely decision-making dynamics
Outreach angles and key risks
Clear assessment (pursue / monitor / deprioritise)
Delivery:
Paid upfront · One-off · Delivered as PDF
A scoped intelligence brief analysing up to five companies you are actively considering for outreach or qualification.
This option is typically used when:
sanity-checking a shortlist
preparing for targeted outbound
deciding where senior time should be focused
What’s included:
One professionally formatted PDF brief
Portfolio-level prioritisation overview
Five detailed company intelligence profiles
Each company profile includes:
Company snapshot and commercial context
Market and competitive positioning
Likely decision-making dynamics
Outreach angles and key risks
Clear assessment (pursue / monitor / deprioritise)
Delivery:
Paid upfront · One-off · Delivered as PDF